City Music attends the Berklee Global Summit

Berklee City Music traveled to Valencia, Spain to participate in the Berklee Global Summit. Hosted by Berklee’s Global Initiatives department, the department that organizes Berklee’s International Programs, City Music participated as a department in the college with a domestic network of education partners that offer music education to pre-college youth. Many of the global partners also offer youth programming and are interested in learning more about the City Music methods and Berklee PULSE.

 

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Berklee City Music Panel at Berklee Global Summit

In addition to Dr. Krystal Banfield and Amanda Lacanilao representing Berklee, Charyn Harris of A Place Called Home and Regina Nixon of Phoenix Conservatory of Music also attended and spoke about their programs and their experience with the Berklee City Music Network. Their reflections are included below:

Charyn Harris, A Place Called Home & Project MuzEd

Inspiring, Impactful and Innovative.  This is what comes to mind in reflecting on my experience of attending the Berklee Global Summit in Valencia, Spain.  It was inspiring to meet so many dynamic and brilliant minds from around the world who have such a strong connection with Berklee. The threads of passion, learning and educating were woven into a beautiful tapestry, swirling deeply into exploring global connections and blended pathways to benefit students beyond their musical development.  We were impacted by unearthing and comparing our universal commonalities challenges, resources and access. In sharing our overview of The Berklee City Music Network, there were many questions of how we leveraged our BCMN partnerships and how the BCMN could expand globally. This brings us to the innovation that Berklee maintains as a creative and caring global thought leader.

As a side note, I’ve been fortunate to have several synergistic connections with the Valencia campus  Three of my students from Los Angeles: Brielle Blount, Heidi Jauregui and Nile Seabrooks have attended the campus.  Brielle also attended the Valencia campus for the graduate program. I am currently hosting a fantastic intern in Los Angeles from Valencia, Paula Piñero Quesada, who is a talented aspiring drummer and educator.  I’d be remiss if I neglected to mention the history and the beautiful aesthetics of the city with its blend of cultures and music. The experience is transformational. We provide a unique model of stepping outside of normal boundaries with the intention of creating a connective and sustainable framework of excellence.  Imagine how this mindset empowers students to be not only highly competent musicians, but global and progressive thought leaders. This is important and sacred work, and there’s so much more ahead. Stay tuned…

Regina Nixon, Phoenix Conservatory of Music

As a Berklee City Music Site, we were completely honored to be a part of the 2017 Berklee Global Summit!  It was an amazing experience to be in the City of Arts and Sciences in Valencia, Spain, tour the Berklee Valencia campus, connect with friends and colleagues, and meet new people changing the landscape of music education the globe over.   In our role at the summit, we were there to bring awareness to the tools that the City Music Network brings (professional development, teacher training and PULSE (among others) and to learn about alternate pathways that our students can use to make a post high school education possible.

For me, it was about starting relationships to make those pathways available to our students and increasing my organization’s visibility. But the real impact was about creating opportunities for more Berklee Partners to learn about the magic of the Berklee City Music Network, and help them to envision ways that the tools the network provides can enhance their programs.  It was an excellent opportunity to reflect on what makes this network so special.  From leveraging brand, creating strategic partnerships and collaborations, utilizing the resources of Berklee College of Music, taking our place as a local and national thought leader, and being part of a paradigm shift in music education, and the community of like-minded thinkers; the benefits of being a Berklee City Music Network member are unparalleled.   We were proud to represent and be a part of this fantastic experience of fellowship and join in the global mission of creating quality music education experiences all around the world.

Phoenix Conservatory of Music Awarded National Arts and Humanities Youth Program Award

Berklee City Music is pleased to announce that on the evening of November 9, 2017, the Phoenix Conservatory of Music — a longstanding partner of Berklee City Music Network and PULSE — was granted the National Arts and Humanities Youth Program (NAHYP) Award in Washington D.C.

PCM students Marcus Wolf (16), Lourde Childs (13), and Michael Rodriguez (15) were representatives of Phoenix Conservatory of Music at the event, travelling from Arizona to the Nation’s Capital to find out that their organization’s College Prep Program is an awardee for the National Arts and Humanities Youth Program Award.  Childs and Rodriguez gave a stunning performance of Man In The Mirror recorded by Michael Jackson on live TV, which was observed by the Phoenix community at a viewing party that evening.

The NAHYP Award is the highest honor in the country that can be given to an out of school arts program.  There were only 12 awardees chosen from a pool of 350 nominations from 46 states.  Recipients of this award are recognized as the most outstanding programs in the country for providing creative youth development programs, exemplifying how arts and humanities outside of school enrich the lives of young people by teaching new skills, nurturing creativity, and building self-confidence.

The Phoenix Conservatory of Music offers a high quality music education to hundreds of students each year, with programs ranging from introductory-level music to advanced private lessons and the most prestigious College Prep Program for contemporary music education in the Arizona — the Berklee College of Music’s City Music and PULSE programs.  The affordable and accessible program has provided a path for students to achieve their dreams in music since its outset in 2010.  Students in grades 4-12 are provided with weekly private lessons, music theory classes, and Popular Music Ensembles. PCM has a graduation rate of 95% (compared to 86% in the local community and 77% in the state), and a 71% rate of students who go to a college or university. 43% of those students go on to study music professionally.

April Network Forum: Community Engagement and Performance Opportunities

Special thanks to Abria Smith, Associate Director for Community Engagement in the Office of Community and Government Relations at Berklee, for sharing your insights at this month’s Forum.

Community Engagement: Gaining Local Support for Your Program

Key Relationships within the Community:

  1. City offices
  2. Other community nonprofits
  3. Neighborhood associations

Fostering these key relationships can offer a variety of benefits, such as:

  1. Gain support for your organization and its mission
  2. Grow your local network
  3. Learn about joint funding opportunities and collaborations
  4. Contribute to the culture of the neighborhood (can help with fundraising)
  5. Help legitimize your programming

 

Performance Opportunities:

Leveraging Your Brand

The goal is to be approached by others for performance opportunities. So how can you make it known in your community that your students are available, reliable, and professional?

Start by creating an authentic brand. At Berklee, the strength and reputability of our brand opens recognition makes it easier for Berklee to find opportunities. As a member of the City Music Network, your program can leverage its affiliation with Berklee when establishing your brand within your community. (For more information regarding the City Music Network Branding Toolkit, contact Jean Connaughton.)

You can introduce your program to the local community by hosting a public event, like an annual showcase, showing people first-hand how talented your students are. You can even connect it to a charitable cause!

Paid vs. Free Performances

Paid gigs are great, but free performances can also benefit your program. When approached about a volunteer or free performance opportunity consider how the relationship serves your organization, mission, or cause. If the organization is a non-profit, are they paying for everything else, other musicians or special guests?

Recruiting Top Talent for an Event
When engaging celebrities, artists, and local talent to support your program, a little research can help you leverage your appeal.

  1. What other organizations they support and does it align with what you do?
  2. Would partnering with another nonprofit for a particular event make the ask more relevant?
  3. Share what you do, acknowledge their value and don’t be afraid to ask them to donate their time
  4. Consider asking for them to speak instead of perform — they might be more willing to donate time for that
  5. Foster an ongoing relationship instead of a one-time ask

About the Network Forum

Each month, members from around the Berklee City Music Network® gather to discuss topics and best practices helping you to leverage City Music resources in support of your local program. To inquire about participating in next month’s Network Forum, email citymusic@berklee.edu.

March Network Forum: Engaging Local Alumni and Building a Volunteer Network

Special thanks to Vanessa Bouvry from Berklee Alumni Affairs for leading discussions about engaging local alumni.

Engaging Local Alumni: What You Need to Know

Berklee has 6 major cities with large concentrations of Berklee Alumni:

  1. Boston, MA
  2. New York City, NY
  3. Nashville, TN
  4. Miami, FL
  5. Los Angeles, CA
  6. San Francisco, CA

In each of these cities, there is a Berklee representative responsible for the region and a group of Alumni Volunteers. Regions outside of these 6 major cities may have Alumni Ambassadors.

Interested in contacting a Berklee alum to share an opportunity or information about your organization? Contact berklealumni@berklee.edu.

Engage alumni by providing win-win opportunities in which they can network with each other and elevate your organization and their career, all while giving back. Some suggested opportunities include:

  1. Hosting events
  2. Participating on panels
  3. Being paired with youth as a mentor
  4. Coaching
  5. Engineering
  6. Supporting music in schools
  7. Supporting music in the community

If you already work with an alum, ask them to reach out to their personal network to engage more people in support of your organization.

Building a Volunteer Network: Get Personal

Building your organization’s volunteer network should be a two-way process—your volunteers are helping to support your mission and organizational goals, and you should be just as in-tune with their needs.

  1. Give them roles that are appropriate for their qualifications and goals. Don’t give them a job they don’t want.
  2. Acknowledge their contributions! Send a personal thank you letter, a special note on their birthday, etc.
  3. Be available. Make sure your volunteers know they can reach you by email, phone, or text.

About the Network Forum

Each month, members from around the Berklee City Music Network® gather to discuss topics and best practices helping you to leverage City Music resources in support of your local program. To inquire about participating in next month’s Network Forum, email citymusic@berklee.edu.

“Wish I Had Answered” for Orff Ensemble

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It’s time to break out those Orff instruments and start jamming because Berklee PULSE is offering their first-ever arrangement for Orff Ensemble!

All elementary school students now have the opportunity to learn and perform the tune “Wish I Had Answered” by The Staple Singers. This Gospel classic was arranged to accommodate all traditional pitched Orff instruments and provides challenging rhythmic nuances that are commonly found in Gospel music. Students will have opportunities to solo, sing, and simply have fun through a live ensemble experience.

Instrumentation:

  • Lead Vocal
  • Backing Vocal
  • Glockenspiel
  • Soprano Xylophone
  • Alto Xylophone
  • Alto Metallophone
  • Bass Xylophone
  • Shaker
  • Tambourine
  • Drums

Download the “Wish I Had Answered” for Orff Ensemble arrangement by Nicholas Koechel. Then head over to the PULSE Jam Room to listen and play along to the original recording.

Youth Gospel Choir With The Staple Singers

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Pictured is Grammy award winning artist Mavis Staples of The Staple Singers

In celebration of Black History Month, Berklee PULSE will feature assets from our Take Me To The River Elective course. This curriculum, designed by Dr. Dru Davidson, Fine Arts Advisor for Shelby County Schools in Memphis, Tennessee, highlights scenes from the award-winning 2014 documentary film, directed by Martin Shore, Take Me To The River. By focusing on the contemporary music of Memphis, Tennessee and the Mississippi Delta teachers have access to the original mix-tracks from the soundtrack masters and resources that engage students in curricular activities that inspire creativity and collaboration.

The featured lesson this month, “Youth Gospel Choir With The Staple Singers“, presents students an opportunity to discuss the socio-political factors that gave rise to the Civil Rights Movement of the 1960s in connection with the overall impact The Staple Singers’ music had on this movement. By exploring the tune “Wish I Had Answered”, written by Roebuck “Pops” Staples, students will connect history to the music they are learning.

Download the “Wish I Had Answered” arrangement by George Russell Jr. for youth Gospel Choir, soloists, and rhythm section.

City Music Alumna Q and A: Gerami Groover

Gerami Groover was awarded a Berklee City Music full-tuition scholarship to the Five-Week Summer Performance Program, as well as, a City Music College Scholarship to Berklee. She has continued to take advantage of the opportunities City Music and Berklee has to offer.

pic1When did you graduate from Berklee Valencia and what projects have you been pursuing since?
I received my master in Music Technology Innovation from Berklee Valencia on July 14, 2014.” Since then “I have been teaching full-time as a music educator within the Boston area.”

What were you doing in South Africa?
“I recently traveled to Swaziland, a kingdom located inland of South Africa, via the Mandela Washington Fellowship for Young African Leaders Initiative as their first reverse exchange fellow. I was in Swaziland for two weeks during the month of August providing and organizing a two week formal music workshop program entitled Emandla Emculo (Power of Music) for 150 Swazi youth (ages 8-18) in the town of Lobamba.”

What takeaways do you have from your experience in South Africa?
“There were so many takeaways from my experience in Swaziland, one being understanding fully the power of music and the impact it can have across cultural barriers, and the importance of providing access to arts education to more communities regardless of socio-economic status.”

Tell us about what it means to be chosen for the Mandela Washington for Young African Leaders Initiative- Reverse Exchange Fellowship?
“The Young African Leaders Initiative (YALI) has been active for less than five years now, each year sending a cohort of around 1,000 young professionals and aspiring leaders from sub-saharan africa, whom are believed to be the next leaders of their country to the USA. These inspiring group of young people partake in a six-week residence at a US university and work closely with the Obama administration in building international relations and networking with local business, civic, and political leaders here in the USA.

The question was asked to President Obama during his meeting with the YALI’15 fellows, how can this initiative be a proper exchange if only Africans are coming to America, we need Americans to do the same and partake in an initiative here in Africa. As a result, President Obama and his administration created the Reverse Exchange fellowship, American professionals that would be identified and recommended by YALI fellows as individuals who would be great ambassadors and carry out the vision that President Obama has for YALI but in reverse, American professionals establishing international relations with young african leaders and creating an initiative that will continue annually. I was selected to be a part of the first American cohort (only 8 were selected) and I was the first American to be awarded and complete an initiative.”

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What’s next on the horizon for you, and what are your ultimate career goals?
“I am currently continuing my partnership with YALI, specifically continuing my works with two YALI fellows from Swaziland. Working together to address some of the challenges facing providing music and arts education to the country of Swaziland. I will be returning back to Swaziland to organize the second year of Emandla Emculo Youth Music Program. I am expanding my work that has been done with YALI and continuing the vision and initiative to other areas of the globe, teaming up with artists from Latin America, Europe and sub-saharan Africa via my project Gerami Groover Presents.”

Read more about Groover and her experience with City Music and Berklee.

Network Lunch at NAMM!

Hello from NAMM!  NAMM is a trade show that stands for National Association of Music Merchants. Every year it is held in Anaheim, California at the Convention Center with upwards of 100,000 people in attendance. For the past three years, Berklee City Music staff have attended in order to meet with industry partners that can help benefit our City Music Network Members and School Districts.

 

Every year that we have gone to NAMM, City Music has hosted an annual lunch for Network Members. This year, five members where represented: Phoenix Conservatory of Music, A Placed Called Home, RYTMO, The Roots of Music and Notes for Notes.

The lunch is always a great opportunity for everyone to connect and give updates on new projects and initiatives they are working on.  It is also a place to start collaboration, as many conversations at the lunch, much like at the Berklee City Music Summit, have lead to cross member projects.

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L to R: Joey Arreguin (RYTMO), Lee Whitmore (Berklee City Music), Regina Nixon (Phoenix Conservatory of Music), Charyn Harris (A Place Called Home), Raymond Jacobs (Notes for Notes), Alex Kies (Notes for Notes), Clint Valladares (Berklee India Exchange), Arin Canbolat (Berklee City Music), John Bigus (Berklee PULSE), Morgan Steward (The Roots of Music), Mike Anderson (RYTMO) and Angela Han (Berklee City Music)

At this year’s lunch we received updates from our Vice President for Education Outreach, Lee Whitmore, on the Grammy Music Education Coalition, The Boston Conservatory and Berklee merger and news on our online music resources, the Berklee PULSE Music Method, that is now open to the public and will be translated into Spanish in the coming year.

We also heard from each Member on news from their organization.

  • Phoenix Conservatory recently moved locations to a larger facility that will better accommodate their growing student population and program offerings.
  • RYTMO recently launched a new partnership with Learn 4 Life charter school in Anaheim where they are teaching course levels 1 and 2 and will soon be implementing levels 3 and 4.
  • The night before A Placed Called Home and Charyn Harris were honored with the She Rocks Motivator Award from the Women’s International Music Network. Charyn is the conductor of the Music Program at APCH.
  • Note for Notes has recently opened three new studios with their partners at Boys and Girls Clubs in Cleveland, Memphis and New Orleans and plan to open another five new locations in 2017.
  • The Roots of Music is also looking at expanding their program with moving into a new location and creating an arts campus in New Orleans with other partners, including another Network member in New Orleans, Tipitina’s Foundation.

And what lunch would be complete without a traditional selfie?  Check out our Instagram to see it.

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L to R: Charyn Harris (A Place Called Home), Sandy Jordan (Casio), Angela Han (Berklee City Music), Regina Nixon (Phoenix Conservatory of Music), Joey Arreguin (RYTMO), Stephen Schmidt (Casio), Arin Canbolat (Berklee City Music), Clint Valladares (Berklee India Exchange), Morgan Stewart (The Roots of Music), Lee Whitmore (Berklee City Music), and Bev Tryon (Berklee College of Music)

After lunch we headed from the Marriott to the Convention Center to say hello and thank you to our friends and partners at Casio. The Casio Musical Instruments Division has been a fantastic partner over the past two years, donating more than 150 keyboards to Network Members, including those who attended the lunch.

If you plan to attend NAMM next year in 2018, please make sure we know so we can see you at the lunch and connect!

Berklee Partners with IDB to Expand Music Education Opportunities in Latin America

From Berklee News: “Berklee Latino, Berklee’s Spanish-language program, returned to Bogota, Colombia, to partner with the Inter-American Development Bank (IDB). The Berklee/IDB partnership is the first initiative that employs Berklee’s renowned curriculum via three synchronized components: Berklee Latino clinics, Berklee PULSE® Music Method, and specialized Berklee MOOCs (Massive Open Online Courses). The partnership will also allow for the translation of selected material into Spanish and integration of fully licensed contemporary Latin music.”

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Final concert from a Berklee Latino program Photo: Pamela Hersch

“Coupled with the training of the teachers to use PULSE and providing computers to the local schools, we are creating an unprecedented opportunity for thousands of young people across the continent to experience music education at no cost,” said Lee Whitmore, Berklee’s vice president for education outreach and social entrepreneurship. PULSE will release translated material come September 1st, 2017. In addition, tunes and grooves will be created focusing on the rich cultural diversity of musical styles that originated in South America. Students and educators will have an opportunity to explore an individual country’s musical heritage through creative lesson material and interactive online learning tools.

Read the full article by Brian Gonzalez here.

Software in the classroom with MAGIX

mgxThe Berklee City Music Network is fortunate to be able to partner with some outstanding companies. One such company is MAGIX, a leader in multimedia software. With MAGIX, both beginners and professionals alike can create, design, edit, archive or present videos, music, photos, graphics and websites. Plus, with user-friendly, state of the art technology, MAGIX allows for seamless sharing of multimedia files over the internet. With a passion for innovation, MAGIX has certainly made a mark in the media, music and tech worlds, having won over 1000 awards!

grafik-420-arrangement-mx-intMAGIX can also be used in the classroom to teach media literacy, a subject which is becoming essential to practically all future careers. Students can learn the basics of things like video editing and production, sound design, digital audio editing and publishing, web design, and photo editing, just to name a few. MAGIX products allow educators maximum time saving through tight lessons with quick results. As a member of the Berklee City Music Network, you and your organization are eligible for a discount on MAGIX software of up to 80% off! A copy of a photo ID and a document with a valid seal or original letterhead from your educational institution will need to be provided. To learn more about MAGIX and to take advantage of this offer, please visit: education.magix.com

As always, BCMN strives to offer its partners the utmost in resources, products and materials from the latest and greatest across the music industry. Thanks to generous companies like MAGIX, BCMN is able to uphold this commitment.