After launching a music-streaming service for Xbox 360, Windows 8, and Windows Phone 8, Microsoft has decided to add a web-based version of Xbox Music. Similar to Spotify, Xbox Music will let the user stream tunes through the browser and manage playlists.
Although it is good to see that Microsoft is following the successful lead of iTunes, Spotify, and Pandora, critics say that the news of Xbox Music lacks creativity. An article by Forbes argues, “The problem is Microsoft’s lack of innovation when it comes to digital music. In order to really drag users away from Apple, or Spotify or iTunes, the company must do something groundbreaking.”
The article continues to explain what “groundbreaking” means: “…it needs to be done with a move that’s unexpected, a feature that not even us music lovers know we want yet.”
Below is a screen shot of the Xbox Music interface:
Anticipating the demand of the consumer is how a company such as Apple stays relevant. While Xbox Music will benefit consumers, it does not offer them anything that they don’t already have access to.
Microsoft will launch the web-based version of Xbox Music next week. Perhaps they have something extra to surprise the critics.