April Network Forum: Community Engagement and Performance Opportunities

Special thanks to Abria Smith, Associate Director for Community Engagement in the Office of Community and Government Relations at Berklee, for sharing your insights at this month’s Forum.

Community Engagement: Gaining Local Support for Your Program

Key Relationships within the Community:

  1. City offices
  2. Other community nonprofits
  3. Neighborhood associations

Fostering these key relationships can offer a variety of benefits, such as:

  1. Gain support for your organization and its mission
  2. Grow your local network
  3. Learn about joint funding opportunities and collaborations
  4. Contribute to the culture of the neighborhood (can help with fundraising)
  5. Help legitimize your programming

 

Performance Opportunities:

Leveraging Your Brand

The goal is to be approached by others for performance opportunities. So how can you make it known in your community that your students are available, reliable, and professional?

Start by creating an authentic brand. At Berklee, the strength and reputability of our brand opens recognition makes it easier for Berklee to find opportunities. As a member of the City Music Network, your program can leverage its affiliation with Berklee when establishing your brand within your community. (For more information regarding the City Music Network Branding Toolkit, contact Jean Connaughton.)

You can introduce your program to the local community by hosting a public event, like an annual showcase, showing people first-hand how talented your students are. You can even connect it to a charitable cause!

Paid vs. Free Performances

Paid gigs are great, but free performances can also benefit your program. When approached about a volunteer or free performance opportunity consider how the relationship serves your organization, mission, or cause. If the organization is a non-profit, are they paying for everything else, other musicians or special guests?

Recruiting Top Talent for an Event
When engaging celebrities, artists, and local talent to support your program, a little research can help you leverage your appeal.

  1. What other organizations they support and does it align with what you do?
  2. Would partnering with another nonprofit for a particular event make the ask more relevant?
  3. Share what you do, acknowledge their value and don’t be afraid to ask them to donate their time
  4. Consider asking for them to speak instead of perform — they might be more willing to donate time for that
  5. Foster an ongoing relationship instead of a one-time ask

About the Network Forum

Each month, members from around the Berklee City Music Network® gather to discuss topics and best practices helping you to leverage City Music resources in support of your local program. To inquire about participating in next month’s Network Forum, email citymusic@berklee.edu.

March Network Forum: Engaging Local Alumni and Building a Volunteer Network

Special thanks to Vanessa Bouvry from Berklee Alumni Affairs for leading discussions about engaging local alumni.

Engaging Local Alumni: What You Need to Know

Berklee has 6 major cities with large concentrations of Berklee Alumni:

  1. Boston, MA
  2. New York City, NY
  3. Nashville, TN
  4. Miami, FL
  5. Los Angeles, CA
  6. San Francisco, CA

In each of these cities, there is a Berklee representative responsible for the region and a group of Alumni Volunteers. Regions outside of these 6 major cities may have Alumni Ambassadors.

Interested in contacting a Berklee alum to share an opportunity or information about your organization? Contact berklealumni@berklee.edu.

Engage alumni by providing win-win opportunities in which they can network with each other and elevate your organization and their career, all while giving back. Some suggested opportunities include:

  1. Hosting events
  2. Participating on panels
  3. Being paired with youth as a mentor
  4. Coaching
  5. Engineering
  6. Supporting music in schools
  7. Supporting music in the community

If you already work with an alum, ask them to reach out to their personal network to engage more people in support of your organization.

Building a Volunteer Network: Get Personal

Building your organization’s volunteer network should be a two-way process—your volunteers are helping to support your mission and organizational goals, and you should be just as in-tune with their needs.

  1. Give them roles that are appropriate for their qualifications and goals. Don’t give them a job they don’t want.
  2. Acknowledge their contributions! Send a personal thank you letter, a special note on their birthday, etc.
  3. Be available. Make sure your volunteers know they can reach you by email, phone, or text.

About the Network Forum

Each month, members from around the Berklee City Music Network® gather to discuss topics and best practices helping you to leverage City Music resources in support of your local program. To inquire about participating in next month’s Network Forum, email citymusic@berklee.edu.

The John Lennon Education Tour Bus in Boston

Earlier this fall, the John Lennon Educational Tour Bus made a stop in Boston to work with City Music students. In a single day, the students found the chemistry to write and record an original song, plan the project from start to finish, and conclude with a video shoot. Below is the final production of their original song and City Music College Scholar Yanina Johnson’s reflection of the experience in her own words. Yanina explains how her time on the bus helped her find the confidence to write a song, how to lean on the support offered by her peers, and to trust in her own voice.

When we first walked on to the bus we were in shock. We sat down and were greeted by the wonderful staff. We introduced ourselves by saying our names and spiritual animals (mine was a sloth). The staff only included three guys who did the recording, the music video, and engineering. They were supportive and willing to work with us through everything. They were excited and enthusiastic about any style of music we wanted to play.

I never imagined myself writing music. I never had the confidence to write how I feel and share a part of myself with other people. Coming on this bus, I didn’t expect to be needed as much as I was. It felt good knowing that people were depending on me to write lyrics and sing. It was a new type of feeling and pressure that I have never faced before. I felt challenged but I was not alone. Everyone on the bus had my back. It was a beautiful feeling to share and write music with other talented musicians.

I remember being in the booth, I thought I sounded terrible with every note I sang. Each time they would convince me that it was a good take, helping me every step of the way. The energy was always high, never turned down. I could tell that they had a passion for music and I felt privileged to have the opportunity to work with everyone one the bus.

I loved how every moment was enjoyable. We got work done while having fun at the same time, which can sometimes be really hard to do. I feel that sometimes people get caught up in this idea of being the best at what they do, like having the best runs and tone, or the best chops on drums. Somewhere along the line, they lose themselves and forget what music is all about. We had the chance to do what we love without having to sound perfect. Just showing our love for music was enough to make a killing song. I am happy that it was a judgment free zone. I felt comfortable to write and sing freely. Lastly I enjoyed myself on the bus, thank you so much for the opportunity!

2014 Five Week Calendar

Five-Week Berklee Summer Performance Program is in full swing here in Boston.  Here is a calendar of the remaining exciting events for City Music students.

 

Jam Session

Friday | July 25, 2014 | 6:00 p.m.

David Friend Recital Hall

Admission: Free

A jam session for Berklee City Music students attending the 5-Week Summer Program.

 

Red Sox Night

Monday | July 28, 2014 | 7:30 p.m.

Fenway Park

Admission: Ticket prices vary

Berklee City Music Network Students will be singing both the Canadian and American National Anthems before the Boston Red Sox take on the Toronto Blue Jays.

 

Caf Show

Thursday | July 31, 2014 | 10:00 p.m.

Berklee Caf, 160 Mass Ave

Admission: Free

Wednesday through Saturday, the Berklee cafeteria transforms into a concert venue and music hall run by students, for students, and featuring musical performances of all styles. This 7/31 performance will showcase guest alumni Koa Five-Week along with current Five-Week participants.  Students can audition for the show here by submitting a youtube video to Margot in the City Music Boston office.

 

Writing Workshop Presentation

Monday | August 4, 2014 | 5:00 p.m.

Christian Science Center, 210 Mass Ave

 

Pulse Training Institute

August 8 – 12, 2014

On-Campus, Berklee College of Music

PTI prepares attendees for PULSE certification. PTI educators will explore best practices in American popular music teaching pedagogy and methods used at Berklee and throughout the Network, teach tips on how to better navigate PULSE website resources, and share tools that will enhance your approach to integrating PULSE into your site’s curriculum. Participants will keep a daily journal throughout PTI and actively contribute to the discussion. All participants will be required to demonstrate proficiency using The PULSE Music Method in their teaching/classroom context.  The last night of the training will culminate at the Berklee City Music Annual Scholarship concert.

Registration for PTI is still open!

 

Scholarship Concert

Tuesday | August 12, 2014 | 7:30 p.m.

Berklee Performance Center, 136 Mass Ave

Admission: Tickets available via Vendini

 

At the culmination of the Five-Week Summer Performance Program, Berklee City Music students will perform rock, pop, jazz, hip-hop, inspirational, and R&B songs. Scholarship awards will be announced at the show.

 

Berklee City Music Boston visits Phoenix

Last week, City Music Boston travelled to Phoenix, AZ to visit the Phoenix Conservatory of Music.  Guest blogger Jordan Summers from City Music Boston shares details from her trip below.

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Last week I had the pleasure of traveling to Phoenix, Arizona with four other colleagues to visit the Phoenix Conservatory of Music. The site director Regina Nixon had a full schedule for our trip and before stepping into the Conservatory we were treated to watching Parent Tot Music Time, a morning program hosted by PCM that gets children as young as 6 months old exposed to music through singing, dancing, and playing with egg shakers.

When we arrived at the Phoenix Conservatory of Music, we were given a tour of their impressive site. Located within a mall, the Conservatory personalized a fully renovated clothing store to make it conducive to learning and performing music. The space had an inviting quality to it, with pictures of students hung on the walls, a hangout area complete with couches, air hockey, a pool table, PS2, as well as a snack table. The location creates a great access point where students hearing music from inside the mall can come into the conservatory and sign up for lessons on the spot.

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The first day, we observed a theory class that used PULSE for basic interval review. We were then treated to an ensemble performance on their main stage with audience seating and stage lights. Students performed “Rude” by Magic! and “Girl From Ipanema”. It was a pleasure to get to see previous City Music Summer Scholar, Michael Gloria, in his home environment as well as meeting the new scholars who will be coming to Boston later this month.

The second day gave us a chance to speak with the students and instructors about their experience in the program. The students said that once they joined PCM, they enjoyed it so much that they often came early or stayed past their classes to hang out with their friends and jam. With instruments hung on the walls, a piano lab, percussion lab, and complete stage set up, it’s easy to see why!

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Justin Johnson, my colleague at City Music Boston, found the dedication of instructors to their students really outstanding. Hearing about their student-teacher relationship strengthening in connection to the student’s musical growth was something that was very apparent in the organization. Kate Lyons, our Admissions Coordinator said that what stood out about the program to her was the level of student ownership and parent engagement. The students fundraise, help with recruiting their friends, and perform at community events in Phoenix. There is also a Parent Booster club which meets monthly discuss performances, auditions, scholarships, and concerts. This helps to educate parents on the commitment of their children to the program and to provide them support and assistance when needed. Kate hopes to bring the ideas of parental interaction back for further development here in Boston.

As the City Music Boston Director, Misael Martinez observed that the power of music reaches distances much greater than the miles between Arizona and Massachusetts. The educational development of the program was inspiring, as were the holistic approaches and expression of music. As they say, music is a universal language and he noted that while we live in different cities, with different demographics (and extremely contrasting weather!), the love of music and youth development was shared.

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Overall, the Phoenix Conservatory of Music is a great place for students in the Phoenix area to focus their efforts in becoming amazing musicians with the energy and passion of Regina Nixon and the staff. We are so thrilled to have been able to travel and see our peers in the Berklee City Music Network!

UrbanFUTURE, Welcome to the Berklee City Music Network

Please join us in welcoming the 46th member to the Berklee City Music Network, UrbanFUTURE in St. Louis, Missouri.  Founded in 1998 UrbanFUTURE “is dedicated to success of urban youth through literacy, academic growth, character formation, parental involvement, and career preparation.”

They provide mentoring, tutoring, enrichment and career exploration programs for middle school students to help them reach their full potential.  The UrbanFUTURE vision “is to help urban youth and their parents see and believe in future career opportunities.”

Check out the UrbanFUTURE drumline from Fanning Middle School perform at this year’s UrbanFUTURE Awards Banquet, and be sure to check out their website to learn more about what they do.

 

 

City Music Spotlight: Adeline Um

Adeline Um (Screenshot)

Name: Adeline Um

Network Site: City Music Boston

School: Boston University Academy

Grade: 11

Hometown: Charlestown, MA

Instrument: Voice

Number of Years Playing: 4

Favorite Musician: Regina Spektor / Jack Johnson / Adele

First Song Learned: A Thousand Miles – Vanessa Carlton

Favorite Record: 19 by Adele

What does Berklee City Music mean to you?

I joined City Music only a year ago yet it’s changed and shaped my life in so many ways. Having the opportunity and privilege to be on a scholarship where high-schoolers receive theory classes, private lessons, and ensemble practices is so unique because it allows anyone with the talent and passion to be able to do what they love on a greater level despite their social status. Everyone at BCM shares this common interest of music and it’s amazing to see the energy and drive that they hold. BCM has also taught me that effort, interest, and hard work has its rewards; this encourages me every day to work to my absolute full potential. With opportunities from singing the national anthem at Celtics and Red Sox games to scholarships for 5 weeks during the summer is what makes BCM “one-of-a-kind”.  However, I don’t think that I would be where I am today without the support from friends and teachers at BCM. The sense of community and love that is fostered here is irreplaceable.

What is it about music that makes you want to be a musician and potentially pursue it as a career?

There is not a single day that goes by where music is not a part of my life. In fact, I believe that music makes the world a better place as it breaks a certain language barrier and allows people of all kinds to be unified.  However, there have been days when I get extremely frustrated when I can’t perfect a riff, or when theory seems nearly impossible; in my opinion, those days are the most beneficial in the long run. If it weren’t for those days, I wouldn’t be able to appreciate the times when I do achieve the “near impossible”. That dedication and love for music is what makes me want to pursue music potentially for a career. In my opinion, you could be the most talented musician in the world, but if you don’t have true dedication, passion, and love for music, there’s nothing that will encourage you to pursue it.

Who’s had the greatest influence on your life and why?

If I had to choose one person to name as my greatest influence, I would have to say that it would be my older sister. The drive and passion that I have for music is influenced by her. She has this incredible character of perseverance and I really admire her for that.

Outside of music what are your interests and hobbies?

I am a ballet dancer at Boston Ballet and I have been dancing for over 12 years. I love getting involved with my school in admissions events such as giving tours at open houses as I LOVE talking. I’m also in the process of learning Korean, which is really exciting!

City Music Boston Ends the Year with Five Amazing Concerts

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In the David Friend Recital Hall on May 3rd, the Berklee City Music Mentoring Program held their annual Completion Ceremony Concert. At this event, the ensembles performed an array of songs, ranging from jazz standards to current Top 40 hits. The ten graduating seniors were also given parting gifts to take with them on their future endeavors. This year, the Mentoring Program had record numbers, with forty-one students and forty mentors combining to make one great concert with some notable performances.

The Jazz Ensemble debuted their original group composition, “Q-Improvise” led by Milad Zendehnam.  Featuring mixed meters and several different key signatures playing simultaneously, it was entertaining to the ear on several levels.

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The Rock Ensemble turned up the intensity in the room with their performance of Paramore’s “Ain’t It Fun” and “Still Into You”, finishing their set with “I Write Sins (Not Tragedies)” by Panic! At the Disco.

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The Pop Ensemble, dressed in matching black, blue, and white, ending the show on a an energetic high note, getting the crowd dancing in their seats with Top 40 hits from Estelle, Bruno Mars, Justin Timberlake, and Pharrell Williams with an original rap thrown in.

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City Music Boston also presented three other concerts on the weekend of May 3-4: the Preparatory Academy Completion Ceremony, the Composer/Songwriter/Arranger Concert, and the High School Academy Completion Ceremony. City Music Boston ended its year on Saturday, May 17 with the annual Faculty Outreach Concert, with featured performances by Boston Public School students at Berklee Performance Center.

Congratulations to all of the students, teachers, and staff on another successful year!

Photos by Photos by Dave Green, courtesy of Berklee College of Music

2014 Berklee City Music Network Summer Programs

There are so many wonderful summer programs and camps happening this year! Here is a list of our Berklee City Music Network Summer Programs. 2xSalt

Boys and Girls Music Camp: June 16-20; July 21-25; August 4-8

Deadline: May 15

Berklee College of Music

Five-Week Summer Performance Program: July 12 – August 15

Victor Wooten/Berklee Summer Bass Workshop: June 13-15

Victor Wooten

Berklee American Roots Weekend: June 20-22

Mark O’Connor/Berklee Summer String Programs: June 23- 27 and June 27-29

Berklee Percussion Festival: June 16-20

The Business of Music: June 20-21

Vocal Summit: June 23-26

Songwriting Workshop: June 26-29

Stage Performance Workshop: June 27-29

Musical Theater Summer Intensive: June 28-July 3

Paquito D’Rivera/Berklee Latin Jazz Program: July 6-10

Guitar Sessions: July 6-11

Berklee Day Sessions: July 7- August 1

Music Production Workshop: July 18-20

Berklee Piano/Keyboard Workshop: August 18-21

Twelve-Week Full-Credit Summer Program: May 20-August 15

Berklee in Los Angeles: It’s All in the Song: July 22-26

Berklee in Los Angeles: Contemporary Performance Program:

July 28-August 1

Campus Club Milledgeville

2014 Summer Camp: June -July 2014

Little 5 Points Music Center (CMC- Community Music Centers of Atlanta)

Day Camps Rock Camp:

Offered in Decatur (June 2-13), Dunwoody (July 7-18), Little 5 Points (June 2-13)

Music Theater Workshop:

Offered in Decatur (June 16-27) and Dunwoody (July 21-August 1)

Wizard’s Music Academy:Offered in Decatur (July 7-18),

Dunwoody (June 2-13), Little 5 Points (June 16-27)

Country, Roots, and a Side of Rock-a-billy:

Offered in Decatur (June 30-July 3) and Little 5 Points (July 7-18)

Camp 70s: Music Video: Offered in Dunwoody (June 16-27),

Decatur (July 21-August 1), Little 5 Points (July 21-August 1)

Live! Modern School of Music

Rock & Contemporary Music Camp: Session A June 16-27:

Session B July 7-18; Session C July 21- Aug 1; Session D Aug 4- 15;

New Mexico Jazz Workshop

Summer Jazz Intensive: June2 – July 11, 2014, (no class Friday, July 4th) Monday to Friday 1:40pm – 3:30pm. Walk in Registration until May 19th

Creative Arts Camp: June 2-13 and June 16-27, 9am -3pm

(Aftercare available)

NJPAC

Young Artist Summer Intensive (YASI):

July 7-18; July 21- August 1, Deadline: May 30

All-Female Jazz Residency: June30-July 5; Deadline: May 15

The Second City at NJPAC:

Teen Improv & Sketch Comedy Workshop: Aug 4-15; Deadline: May 15

Adult Improvisation & Comedy Writing Immersion:

Aug 11-15;  Deadline: May 15

Singer/Songwriter Workshop: Aug 4-15;  Deadline: May 15

Hip-Hop Institute: Aug 4-15; Deadline: May 15

One World Theatre

2014 Camp Alice in Wonderland: June 16- 20, 9am- 2pm

Saturday June 21st Noon Final Performance! (8:30am dress rehearsal)

Philadelphia Clef Club

Summer Jazz Camp: July  7-18;  10% discount by June 6th

Phoenix Conservatory of Music

Bravo for Broadway! (2 sessions)

At Phoenix Conservatory of Music, June 16-June 20, 9AM – 4PM At

Estrella Mountain Community College, June 23 -June26, 9AM -4PM

World Music Playground 

At The Phoenix Conservatory of Music, June 23- June 27, 9am- 4pm

The Animal Parade 

At The Phoenix Conservatory of Music, June 9-13, 9am – 1pm

Camp Rock! 

At The Phoenix Conservatory of Music, July 7-July 11, 9am – 4pm

Swing Into Jazz 

At The Phoenix Conservatory of Music, July 14-18, 9am – 4pm

A Cappella Vocal Jam!  July 21-25, 9am – 4pm

Richmond Youth Jazz Guild

Jazz Funk Camp: July 7-14, Mon-Thurs 9am-12pm

Jazz Boot Camp: July 21-31, Mon-Thurs 9am-12pm

Sitar Arts Center

Camp Sitar and Summer Musical: Session: 1 June 23-July 3, Session 2: July 7 – July 18

Stax Music Academy

SNAP! Summer Music Experience: May 27- June 29

The Soul & Blues Guitar Program: June 22-28, Deadline: May 30

The Music Settlement

Early Childhood Camps:

Music Builders Camp: June 16 – July 11, Monday to Friday, 9am -Noon, or Noon – 3pm, or 3pm-5pm (Except July 4), Deadline: June 13

Music Theater Camp: July 14 – July 25, Monday to Friday 9am to 3pm,

or 3pm to 5pm, Deadline: July 11

Summer Music CAMP-TACULAR: June 23 – July 3, (Morning or Afternoon), Deadline: June 20

Suzuki Camp: August 3-9, Sunday 3pm- 5pm, Monday – Friday 9am -12:30pm, Saturday 10am -12pm, Deadline: July 25

The Roots of Music

Summer Session begins for returning students on June 14th

Woodlawn Musical Arts, Entertainment and Industry Program at Audiostate 55

Woodlawn Music Tech Summer Camp:

June 16-20; June 23-27; July 7-11; July 14-18; July 21-25, 9am-4pm.

Let us know about your summer programs and your summer plans!

Do you want to present at this year’s BCMN Conference?

Our 2014 Berklee City Music Network ConferenceAmerican Popular Music III: Innovations in Youth Development, is right around the corner – November 2-5 in beautiful Los Angeles, California!

We want to create a valuable, exciting, rich learning environment that inspires us all to raise our program execution across the Network. We’re looking for dynamic presentations that inform music educators and community music school administrators about proven practices, pushing the leading edge of the profession, and motivating the pursuit of excellence.  We are asking you to put your best innovative and unique foot forward and share your site’s best practices with other network members.

Our theme this year is on Innovations in Youth Development with each day having a sub-theme:

  • Youth Development
  • The Challenge of Change
  • Full S.T.E.A.M Ahead
  • Exceeding the Vision

There will be two strands: educators and administrators.

Possible ideas for Youth Development may be college preparedness, advocacy, and audition preparation.

Potential ideas for the Challenge of Change are social entrepreneurship, creative collaborations, diversification of revenue streams, managing changing values in an organization, and working with non-traditional music education practices.

Possible ideas for Full S.T.E.A.M Ahead are arts integration with science and technology, developing technology programs, how to build infrastructure and capacity to put a music technology program into place, and using technology to reach underserved and at risk populations.

Possible ideas for Exceeding the Vision are placing interns with music industry job studies, developing new models for music education, managing leaps in organizational development, etc.

Click here to be directed to the PDF proposal form to be a presenter at this year’s conference.

Call for Presentations Deadline is June 15, 2014, so you have plenty of time to get the short proposal together. If you are chosen to present, your conference fee will be waived.

Please feel free to reach out to us with any questions or if you have an idea you want to discuss for a presentation.

We look forward to hearing from you about the best practices you have identified at your own site and growing and strengthening our Network together!

Click for more information on presenting at this year’s conference.